Welcome to your

Insta Worthy Adventure

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This experience will take you through the exciting Melbourne CBD and Southbank, guiding you to some of the city’s most photogenic and must-see hidden hotspots.

Get ready to explore...

Get ready to explore graffiti art gems, hidden laneways and CBD skylines. You will visit a number of unmissable sites, sure to up your insta game!

So have your camera ready and keep your eyes peeled!


How it works:

A mixture of riddles, clues and directions will lead you from stop to stop, guiding you to the
exact location of some must-see insta hotspots. 

At each stop your supporting notes will provide tips on how to get that perfect snap as well as
a number of suggested activities to enjoy along the way as you explore the city.

For your final stop you will be guided to an exciting Instagrammable location where you will round off your day with an exclusive AmazingCo tasting experience. 

We love to check out all of your fab snaps and to celebrate the awesomeness of our cities,
so be sure to use the hashtags #InstaWorthyAdventure, #Amazingco and #InstaWorthy and don’t forget to tag @amazingco.me in your best Insta shots!


What to bring with you:

Your smart phone with maps enabled!

Your camera/phone

Comfortable walking shoes

Pen and paper to solve some clues

A creative eye! 


Photography Tips!

We will provide you with some location-specific pointers at each stop, but here are some photography
tidbits to keep in mind throughout your day:

  • Unless you are capturing a backdrop or large piece - try getting in close. Fill the frame with your subject to avoid too much wasted space.

  • Be aware of backgrounds - don’t let things like garbage bins or a passerby ruin your shot if you don’t want to intentionally include them in it. Change your angle or wait until people have passed by.
    It will be worth it!

  • See The Light! Take note of where the light is coming from - does it cast interesting
    shadows on your subject that you may want to capture or does it just hide the detail you need? Move around to find the best lit angle. 

  • Using the flash isn’t just for night time - sometimes a bright day may create harsh shadows
    that you don’t like, so using the flash may allow a more even exposure.

  • Laugh, don’t smile...a well-timed joke will often lead to a more natural looking shot of your subject
    rather than a forced ‘cheese’.

  • Try framing - is there something you could use to frame your focal point - eg by shooting through
    a window or archway?

  • Keep it simple - try not to pack too much into your shot. Try focusing on one or two
    points of interest per shot. 

  • Most importantly - look up! Enjoy the moment that you’re snapping.


Ready to get started?

Your Insta Worthy Adventure will begin at Evan Walker Bridge.

Head there when you’re ready and let the adventure begin!

Start your adventure

#InstaWorthy

Join thousands of other photography lovers on social media, and share your adventure using #InstaWorthy, #InstaWorthyAdventure and #Amazingco

Facebook: @AmazingCo
Instagram: @amazingco.me